If there is one thing the COVID 19 crisis has underscored both across and within industries, it is that the top performing companies in the post-pandemic world will be data-driven. This is not surprising. Rising competition, the battle for customer loyalty and attention, shorter business cycles, and a rapid shift to digital for everything from product and service innovation, distribution channels, and business operations puts unprecedented pressure on businesses. If driving profitable growth was hard before, it is even harder now as organizations find themselves having to pivot rapidly and frequently in response to a constantly evolving and disruptive market environment. 

To successfully compete and profitably grow in this challenging environment, top performing datadriven businesses use data and analytics in ways that consistently produce better decisions, automate key processes and enable personalized digital interaction will drive higher economic value, customer loyalty, and enterprise efficiency, thereby creating sustainable long-term competitive advantages.