In the midst of the Generative AI revolution, hyperscalers like Microsoft, Google, AWS, and Meta are strategically shaping their approaches to capture a burgeoning market. As AI integration becomes pivotal for businesses globally, hyperscalers vie for dominance. Microsoft leads as a first mover with ChatGPT, targeting both consumers and enterprises. Google's Bard focuses on IP security, bridging consumer and enterprise markets. AWS pioneers a developer ecosystem, empowering users to build personalized AI solutions. Meta takes an unconventional path, partnering with competitors and offering Llama 2 as an open-source solution. While the race intensifies, the untapped SMB segment poses a lucrative opportunity, demanding a delicate balance in strategy. As the Generative AI market burgeons towards a projected $1.3 trillion by 2032, hyperscalers navigate diverse paths to capitalize on this transformative wave.